The K1X History

k1x – Grounded in basketball lifestyle since 1993. The k1x brand (pronounced kay-one-ex) evolved naturally from the acknowledged basketball & sneaker specialist store „kickz“ out of Munich, Germany. Building their own brand was a logical consequence for an experienced company with a vision and an edge.

k1x defines itself as a basketball lifestyle brand - the first to simultaneously emphasize on-court and off-court clothing. Because a basketball player will always be a basketball player on or off the court, in the clubs or at his crib.

 
In 2002, k1x launched its first performance sneaker, the „Chiefglider“ which has appeared in over 20 different variations. November 2005 was a milestone in k1x history: NBA star Ron Artest decided to sign with K1x. He was the first NBA player to officially rock the k1x „Chiefglider“ and a spokesman for the brand within the NBA.

 
From the 1970s onward Converse lost much of its apparent near-monopoly, with the surge of new competitors, like Adidas and Nike. Converse found themselves no longer the official shoe of the National Basketball Association, a title they had relished for many years. This loss of market share, combined with poor business decisions forced Converse to file for bankruptcy on January 22, 2001.

The K1x product range consists of various performance basketball- and street kicks, hiking boots, hiking boots, t-shirts, suits, jerseys, shorts, caps, knits, beanies, crewnecks, hoodies, socks, jackets, balls, jeans, bags and various other accessories.

 
In 2005, k1x introduced the shoes „Strictly Business“ and „Evo“, two pure breed on-court performers. The range of off-court sneakers like the „Lazy Layup“, „Club Selecao“, „Look Ma, No Shoelaces“, „Meet the Parents“ and the „H1ke“ boot continues to expand and make non-believers check the stats.

 
Basic partnerships with institutions and originators like Rucker Park, Team Sierra Leone or Bobbito Garcia have made k1x the „got next“ phenom Today, k1x is sold in over 25 countries worldwide.

 
At k1x almost every position, from ceo to facility manager, is played by active ballers, making niche expertise and credibility the company’s philosophy. "Rain-Man-like attention to basketball-specific details are a question of honor", the company claims.